Patrick and Amy Ayoub, a Detroit-based couple, sought to fuse their hometown pride and their passion for watchmaking for the past decade. Their solution: Detroit Watch Company.
Not only does Detroit Watch Company strike a sense of nostalgia, but I was also pleasantly surprised by their pricing. A quick browse through their web page will reveal that they have an eye for quality, and a realistic idea of what the consumer is willing to spend on a starter mechanical watch.
So who is Detroit Watch Co. competing with exactly? Well, any decent Bulova or Movado would easily cost double what Detroit Watch Co. is asking for one of their timepieces. DWC's only true competition that I believe exists is Shinola, another well-known Detroit watch manufacturer.
However, Shinola doesn't utilize mechanical movements, whereas Detroit Watch Co. uses only Swiss Sellita and Japanese Miyota automatic movements. Both have reasonably close price points, so you have to ask yourself, would you settle for the accuracy of a quartz movement over the beauty and engineering of a mechanical movement?
At roughly $800, DWC's watches are sure to please the eye, your wallet, and most importantly, your wrist. Offering two collections as of now, with their new Woodward Chronograph Collection on the way, there are plenty of models to choose from.
For further information, please visit www.detroitwatchco.com