HANDS-ON: The Sistem51 Is Here, Finally.

If you think back to mid April of this year, you may remember having read my article on the oh-so-spectacular Sistem51. Just in case this doesn’t ring a bell, this illustrious brand (Swatch) has brought another immensely successful watch onto the market at Baselworld 2014, a watch of superior quality that is financially accessible to your everyday consumer. Finally, after a wearying wait, Swatch has brought the only $150 dream watch in the world to the good ole USA, today. Now, here’s what you’ve got to do: get into that car of yours, head over to the Time Square Swatch Store, nice and early in the morning, line up and wait in line with the rest of the city (don’t have to wait if you’re a Swatch Club member), and hope you can reach the front of the line before the Sistem51 sells out! If you haven’t already taken off to Swatch to purchase the new Sistem51, scroll down to enjoy a few more pictures that I took last week while I still had the opportunity to see it. Bonne chance!